Emmons Pastry was designed to bring a sense of warmth, sweetness, and personality to a small pastry business in need of a memorable visual identity.

Inspired by the owner's own floral stand mixer, the branding grew from a simple logo request into a full identity system spanning business cards, stickers, promotional pieces, packaging concepts, and repeat patterns. The simplified mixer icon paired with floral accents create a logo that feels both recognizable and playful. A palette of coral, blush, cream, and muted green evokes the softness and indulgence of baked goods while keeping the system fresh and contemporary.
Bold typographic contrast is used to help promotional messaging feel lively and attention-grabbing.

The project focused on creating a cohesive, uplifting system that captures the homemade joy of pastry while presenting it in a polished and versatile way.