Royal Comb is a conceptual lip balm brand and commercial project developed around the visual language of vintage television advertising. Inspired by late-night infomercials, 80s/90s beauty commercials, and analog broadcast graphics, the project uses VHS textures, call-now typography, warm color grading, and playful product staging to create a nostalgic but intentionally exaggerated brand identity.

The project focused on art direction, packaging design, and commercial storytelling. Produced with no budget, this shows creativity is limitless.

The final system extends across video, packaging, and campaign graphics. Together, these elements create a full visual world that feels humorous, polished, and era-specific while still functioning as a cohesive brand concept.